Society for Applied Anthropology (SfAA) 2011

Tuesday, March 29, 2011

SfAA 2011 Annual Meeting This week I am headed to Seattle for the Society for Applied Anthropology’s Annual Meeting. The conference is in Seattle this year, so I took the opportunity to submit a presentation.

Here is the description of my accepted presentation:

Mascot Identity: The Symbolic Consumption of University Athletics Brands
Ian Cavalier, Oregon State University

This study explores the relationship of university mascots and logos to the democratization of higher education and mass consumption of products in the US. The rise of forms of representation by college athletics teams has strong ties to corporate trade characters and to commercial models of brand experience and identity building. University mascots and logos are performative signs that unite fans and are commodification tools that capitalize on popular characteristics of creatures, cultures and objects. Embedded brand identity characteristics, such as cuteness and ferocity, have direct monetary and ideological value to universities. Branding changes indicate cultural context and organizational shifts.

I am presenting on Thursday afternoon in the Eliza Theater as part of the Popular Culture Performance and Representation panel.

Here is a handful of links relevant to my topic:

More information about the conference: SfAA 2011 Annual Meeting.

Similar posts that may be of interest:
    None Found