Archive for May 19, 2007
Marketing gold: Doritos X-13D Flavor Experiment
Today I was walking through the grocery store, just minding my own business, when, out of the corner of my eye, I see a plain black bag of chips with a generic sans-serif font that says “X-13D.” In this age of sophisticated, glossy, photo-rich packaging, how am I not going to look more closely to […]